The “Consumption Chain” Solution to Differentiation That Lasts
Differentiation has always been important, but what matters more over the long term is your company’s diligence — and creativity — in seeking it along the consumption chain. Here’s how.
View ArticleWhen the Game Changes
Expedia and Travelocity radically changed the hospitality industry a decade ago. Here's how Joie de Vivre adapted its business model to survive - and to breed true loyalty through a differentiated...
View ArticleSome of the People All of the Time
Your products aren't differentiated unless some customers think they're too different to buy.
View ArticleMission Statements for Vibrant Cultures
What makes a great mission statement? Specificity about mission, means, and motivation.
View ArticleAccording to Michael Porter, You’re Working on the Wrong Thing
“The worst error in strategy is to compete with rivals [in] the same dimensions." Don’t compete to be the best. “Compete to be unique.”
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